Most professionals network.
Almost none of them do it well.
They show up to events without a plan, talk to whoever's nearby, collect a stack of business cards, and follow up with nobody. They measure success by how many people they met and wonder why nothing comes of any of it.
Who Do You Need to Meet? is the book Rob Thomas wrote because no one else had written a clear, practical, step-by-step system for doing this right. It walks professionals through the entire arc of intentional networking – from defining who they actually need to meet, to preparing for conversations and building the kind of relationships that create recurring opportunities over time.
This is the Rob Thomas Method in book form, a showcasing of the system Rob has taught to thousands of professionals across organizations, associations, and sales teams for over a decade.
Who Do You Need to Meet?
Networking with the Rob Thomas Method – by Rob Thomas
What You'll Learn
Why you're networking wrong – and what it's actually costing you
The difference between sales and networking, and why confusing the two is the most expensive mistake most professionals make.
Why Rob networks in diners – and you should too
The case for neutral ground, undivided attention, and why the diner is America's original social network.
How to evaluate your existing network with the RTM Method rating system
A clear, honest process for identifying your top 10 relationships and understanding what each one actually represents.
The FORM Conversation Framework
How to enter any business conversation with structure, ask the right questions, and leave with a real connection instead of a business card.
How to network at events, conferences, and inside your own organization
Specific, tactical guidance for the most common – and most wasted – networking situations professionals face.
The follow-up habits that separate the professionals people remember from the ones they forget
Including why a simple handwritten note can create a lasting impression in a world dominated by screens and inboxes.
What Readers Say
"The Rob Thomas Method has been transformational for our business. We recommend Rob to every business owner who wants to achieve consistent, profitable growth."
Dan O'Donnell, Vice President
The O'Donnell Company
Bulk Orders
Organizations regularly order Who Do You Need to Meet? in bulk for onboarding programs, sales team training, and leadership development initiatives.
If you're interested in ordering 10 or more copies for your team, contact Rob directly to discuss pricing and options:
Ready to Go Deeper?
Bring the Rob Thomas Method to your organization as a keynote, workshop, or training program.